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nathanjohn Profile
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Advertising your teaching business


Question for anyone:
I'm just starting up my guitar teaching business, and now going into the 3rd week of advertising ... and still waiting on that first call. I know it takes time to build up a clientele, but how long should I expect to just keep on advertising?
Right now I'm in 3 different local periodicals, the kinds that publish local things every 2 weeks or so.

Actually I did get one contact from one, but it was someone who already knows me, and they just happened to be paging through this local penny-saver paper and saw "guitar lessons" and then the number looked familiar to them. Turns out they were thinking of guitar lessons for their son, so I guess this does count for the advertising.

Anyway, how long does it take from advertising to build up a good student list?
Thanks...
John
  
11/11/2008, 1:52 am Link to this post Send Email to nathanjohn   Send PM to nathanjohn
 
gorehound1313 Profile
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Re: Advertising your teaching business


Does your ad anticipate obvious questions? Make sure you tell clients who you are, and why your biz is the best. Be consistent, keep putting those ads up.
11/12/2008, 12:57 am Link to this post Send Email to gorehound1313   Send PM to gorehound1313
 
kommodius Profile
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Re: Advertising your teaching business


I was asked recently about my advertising strategy and I had to say that I ' turn off my 'phone and hide under the bed!"
I don't have enough hours in a week to meet the demand for lessons.
I already have a waiting list of dozens of potential students.
Wanna move to Australia and help me out?

---
http://www.myspace.com/raysmithmusic
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clearwater1 Profile
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Re: Advertising your teaching business


Sounds like you are doing great, Kommodius emoticon

John, I find newspaper advertising a total washout- School newsletters are cheap, or free, to advertise in, and direct your ad to a target market. A4 posters printed on your computer and placed in shopping centres and in general store windows work great as well.
The very best source of new students by far is your local music store- establish a close relationship with the owners..just ensure you make clear to them that your students will buy all their future gear from that same store.

Last edited by clearwater1, 10/13/2009, 1:54 pm


---
Pete.
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johnmac8 Profile
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Re: Advertising your teaching business


I too found newspapers a waste of time 'word of mouth' is the best advertisement.Of course you need a student base to do that try flyers they work. Here in Australia you can approach local schools and get in their newsletters. I also found getting to know high school music teachers is good for doing some networking with them and in no time you'll have some students who will them recommend you to others.
Good luck
John Thornleigh Guitar
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WalmleyGuitar Profile
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Re: Advertising your teaching business


Do you have a website?

I get about half of my new students through mine.


---
Walmley Guitar - Guitar Lessons in Sutton Coldfield
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451layla Profile
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Re: Advertising your teaching business


quote:

WalmleyGuitar wrote:

Do you have a website?

I get about half of my new students through mine.




Your prices are far to low. Join the MU and you'll see that the going rate is about £13 per 30 minutes minimum. I travel to students houses and charge £15 per 30 mins and feel that what I do is very cheap! Doesn't do the job any favours when people are out there charging excessively low rates.
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diamond sea Profile
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Re: Advertising your teaching business


I'm also in my third week of advertising and am still waiting for a call for guitar lessons. (I have had two calls from other guitarists who just wanted to talk or hang out! Also, one from someone who wanted to know if I offer piano lessons.) I advertised in a local newsweekly and on two websites (kijiji and a similar site). Maybe I'll try printing out a poster and putting it up in places. I assumed that that would fail but maybe it could actually work. I've been meaning to set up a personal website too. It's something I could try.
9/10/2012, 2:30 am Link to this post Send Email to diamond sea   Send PM to diamond sea Blog
 
diamond sea Profile
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Re: Advertising your teaching business


So I did end up getting a couple of students through my ads but it's not nearly as much as I'd like. (I wonder if I'm just in too small of a city. When I took out a couple of ads in Montreal 10 years ago, I had plenty of students coming in.) I'm interested in talking about other strategies that work (that ideally do not cost too much). My best student, who comes two-three times a week for theory lessons, was actually referred to me by another teacher.

I'm thinking of making a poster to put up at the nearby music shop. I wonder if I should actually consult a graphic designer. There is at least one huge and gorgeous professional-looking poster there that I don't know if I could compete with. (Do people hire guitar teachers based on the beauty of their posters?? Not sure.) I could make a decent-looking 8.5"x11" b&w one on Powerpoint.

I've seen that someone suggested advertising through school newsletters. I've never heard of this approach before. How does it work? Do high schools put out newsletters with ads for private businesses? Perhaps they do. Would you just contact the school board? Call the principals of a couple of local schools?

Setting up a website seems like a good idea. However, I do not have experience with web design and am apprehensive about paying an additional monthly fee for a website. Is there a way to do this without paying too much or with a template website? (Hm, I'm wondering if my ISP offers free web space after all. Should look into this.
11/10/2012, 6:02 pm Link to this post Send Email to diamond sea   Send PM to diamond sea Blog
 
diamond sea Profile
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Re: Advertising your teaching business


So I did up this poster: https://docs.google.com/document/d/1myMwkgBHAr2IkitTrKrALd1ljwCxqGfKZ9JSbnN-dZc/edit

I've added tabs with my phone number on the version I would post publicly.

Do you think the image might turn off people who want to learn pop/rock styles (our bread and butter, of course)?

Anyone have any experience with Google Sites?
11/10/2012, 6:52 pm Link to this post Send Email to diamond sea   Send PM to diamond sea Blog
 


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